C L A S S I F I E D
Alchemy is one of the UK's biggest specialty coffee roasters. With direct ties to farmers all around the world, their coffee isn't just tasty but also also traded in the best and most direct way.
Even though Alchemy has an excellent high quality product, it also has one big problem: It isn't presenting itself as a high quality coffee producer.
The current brand strategy and identity doesn't successfully reflect the standard and quality of their coffee. A new visual identity and brand strategy would underline the character and voice of the company. That would not only drive sales but ultimately widen the customer spectrum.
We were compelled to pitch a brand strategy and visual identity to better the user/ customer experience and make Alchemy stand out amongst competitive businesses. For a detailed analysis please download the pitch document.
+ Brand Strategy
+ Visual Identity
+ UI/UX Design
+ Content/Product Strategy